Client
Royal Freemasons
Tools
Illustrator
Date
01 June 2023
The development of the Royal Freemasons branded merchandise suite: These items were created to foster a sense of belonging and community, extending the brand’s identity into daily life through thoughtful, functional objects.
The collection—comprising custom coffee cups, notebooks, water bottles, and caps—was designed to reflect the organisation’s professional yet approachable identity.
Cohesive Brand Application: Each item features clean, precise logo placement that balances the brand’s visibility with a sophisticated, understated aesthetic.
Material Selection & Tactility: The choice of materials, particularly for the notebooks, prioritises a premium tactile experience that reinforces the quality and care associated with the Royal Freemasons name.
Functional Minimalism: The designs prioritise usability and clean lines, ensuring these items serve as professional, everyday tools that resonate with staff, residents, and visitors alike.
Unified Visual System: By maintaining consistency in colour and logo application across disparate materials—ranging from textiles for the caps to glassware for the cups—the series creates a unified, recognisable brand presence.
