Client
Royal Freemasons
Tools
Photoshop, Illustrator, Indesign
Date
01 August 2023
The development of the Royal Freemasons facility brochure series, created to promote individual residential aged care homes.
Purpose-Driven Customisation: Each brochure was designed from scratch to serve as a distinct promotional piece for specific facilities, including seven facilities.
Visual Hierarchy: The layout utilises a clean, professional structure that prominently features the facility name in a bold, authoritative typeface, immediately followed by the specific care services offered (Aged Care, Short-term Respite Care, Dementia Care, and Palliative Care).
Brand Cohesion: By utilising a consistent layout, colour palette, and photographic style across all collateral, the design creates a unified brand identity while still allowing each individual facility to showcase its own unique architecture and environment.
Atmospheric Imagery: The cover designs rely on high-quality, inviting photography of the facilities set against clear, soft-toned skies, which helps convey a sense of comfort, reliability, and welcoming professional care to prospective residents and their families.
